FREE GUIDE FOR VITUAL ASSITANTS & BUSINESS OWNERS
You know exactly what you meant. So why didn't your reader get it?
The Connection Gap is a free guide to six ways meaning gets lost between your head and the page, and how to close each one, so the copy you write for clients (or yourself) doesn't just sound good...it ignites connection.
Includes the printable Connection Gap Audit and the Voice Evidence Worksheet. You'll also get my occasional newsletter on writing that connects; unsubscribe anytime.
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If you just watched "Learning to Speak Your Client's Language," this is what comes next.
Back in 2018, I taught virtual assistants how to understand their clients well enough to write in a way that actually sounded like them. I still believe every word of that training. But in the eight years since, through copywriting, ghostwriting, marketing, and eventually writing and editing novels, I've realized it was pointing at something much bigger.
The real problem isn't just matching a client's vocabulary. What exists in your head, or your client's head, doesn't automatically make it onto the page. I call the distance between the head and the page The Connection Gap, and this guide is everything I've learned about closing it, written specifically for the people who first heard me talk about it at VAVS.
THE PROBLEM
Have you ever written something that was completely accurate and still didn't land?
It's not a talent problem...It's a gap between what you know and what your reader can actually see, and once you learn where that gap hides, you can close it on purpose.
You send a client a draft, and they say it's fine, but it "doesn't quite sound like me."
You've explained every feature of an offer, and the audience still doesn't see why they should care
Your client says they want copy that feels "warm" or "bold," and you're left guessing what that actually means.
You know the business inside and out, and somehow that makes it harder to write for someone who doesn't.
Hi, I'm Liz.
I'm a developmental editor, book coach, marketing strategist, and the founder of Story Design Lab. I started out helping business owners find and tell the story behind their business, and over the years that work grew into ghostwriting, copywriting, advertising, and eventually editing and coaching fiction, nonfiction, and memoir writers.
On the surface, those look like very different jobs. But they all come back to the same thing: making meaning transferable. Helping a client sound like themselves, helping an audience understand why something matters, and helping a writer get enough of a character, or of their own life, onto the page that a reader begins to care.
Send Me an Email:
liz@storydesignlab.com
